Luxury Italian Fashion company Salvatore Ferragamo has opened a new exhibit at the Museo Salvatore Ferragamo in Florence titled 'Silk'.
Opened on the 25th March the exhibition offers in person and virtual tours inside the museum until April 18th 2022.
The exhibition showcases Salvatore Ferragamo's long relationship with silk and the story behind manufacturing high-end, luxurious scarves. Visitors to the exhibition are able to explore silk's uses dating back to the Silk Road and the cultural exchanges between east and west.
Silk scarfs became important to Salvatore Ferragamo’s brand heritage and identity.
The exhibition aims to illustrate, through the maison’s archive, the long creative process behind the silk prints, in particular scarves, which by its nature as a painting experiences the perfect union between creative intuition and high-end industrial craftsmanship.
Fundamental for the realisation of the exhibition path, from a curatorial point of view for the set-up project, is the way in which inspirations and ideas behind each drawing have been developed, as multiple collages of different references: a mood board that allows to reconstruct the creative and cultural itinerary at the origin of each silk prints. Salvatore’s dream, the company’s founder, was to turn his internationally renowned brand into a fashion label that dressed from head to toe. It was from the 1970s that this dream became true thanks to one of his daughters, Fulvia, who launched the continuous production of silk accessories. The magic of silk came over in the Ferragamo’ world becoming a sign of great distinction of the brand thanks also to the subjects of its silk prints inspired by nature and the animals that populate exotic landscapes, jungles and fantastic savannahs.
With its exhibitions Museo Salvatore Ferragamo intends to promote the dialogue between art and fashion involving contemporary artists. The exhibition begins with a site-specific installation by the two Chinese artists, Sun Yuan & Peng Yu, entitled Were creatures born celestial?, which conceptually exemplifies how the Silk Road has long been a fertile ground for encounters and exchange between East and West. In support of the exhibition and to break down any obstacle to the on site visit experience, an exclusive virtual tour available in both Italian and English, reachable from all over the world, will lead visitors inside the museum. The sections of the exhibition can be visited using your devices, at any time, on museo.ferragamo.com.
A documentary about the exhibition and much more will also be distributed from April, 29 on Sky Arte. Thanks to guides and interviews to the curator and to other protagonists you will discover the progress of the exhibition’s sections starting from the entrance of Palazzo Spini Feroni, the palace that also was the subject printed on the first scarf made by the maison, even before Ferragamo decided to create and produce them in series. A precursor of an adventure that would begin only ten years later, in 1971, when his daughter Fulvia joined the company.