Like many other brands, Louise Trotter and the Lacoste team decided not to do a physical show this September. Instead, last week, Trotter unveiled a vintage vibe capsule collection of, upcycled and reimagined brand classics for the spring collection shot along the streets of paris. The lockdowns that are happening around the world have triggered more brands to look at the materials they already own and how they can be adapted, reused, reinvented and upcycled into new and inspiring collections.
The capsule continues Lacoste’s recent emphasis on “street style” and re-casting designs from Lacoste’s long history. Trotter worked almost exclusively with leftover yarns and fabrics, as well as vintage Lacoste pieces she had been collecting, to develop the collection. Vintage parkas, old sweaters, sport shorts and jackets were upcycled into one-of-a-kind, new garments that will be available in limited-edition quantities.
The collection blends Lacoste’s iconic brands crocodile motif and sporty silhouettes with a more hand crafted and bespoke feel. Vintage track jackets became trousers or were spliced together into chic trenches, the sort of hybridization that streetwear acolytes will be familiar with.
The 20-look collection was created in a very localized way; working hand-in-hand with Lacoste’s original polo factory, located just outside of Paris, the embroideries crafted by the couture house Maison Lemarié as well as with her local creative teams (individually and virtually in lockdown, and then together once quarantine lifted).
For the Spring/Summer 2021 capsule was showcased through a lookbook featuring street-cast models in the city of Paris. Titled “#CrocCouture,” the new lineup marks the French label’s first attempt at marrying haute couture with sportswear.