Image by Rosie Fraser

The NEW LUXURY| Redefining Value


Miu Miu releases first 100 per cent up-cycled collection


Miu Miu has released its first collection of up-cycled vintage pieces, aptly named Upcycled by Miu Miu.

Miu Miu has been known for its vintage looking pieces that has allowed the brand to create its unique handwriting that many of us have loved for many years, but now the designer is unveiling a truly up-cycled collection.


Prada has reworked 80 vintage dresses from clothing stores and markets around the world, dating from the Thirties to the Seventies. She refashioned them by giving them the Miu Miu treatment through the brand’s signature embroideries and embellishments, from ribbons and sequins to crystals, beads and bows and all finished by hand in Italy.


The selection of one-off up-cycled by Miu Miu unique designs will be available at the end of November in select Miu Miu boutiques.



Two of the reimagined dresses were debuted by actresses Elisa Visari and Chen Ran at the first-ever digital Green Carpet Fashion Awards on Sunday evening.


Miu Miu was founded by Prada head designer Miuccia Prada in 1992. Prada has flexed its eco muscle of late, after becoming the first luxury brand to sign a sustainability deal in November last year.

Last week, at Miu Miu's spring/summer 2021 physical show in Paris, Kate Moss' daughter Lila Grace made her catwalk debut, modelling the brand's playful and preppy designs.



Christopher Raeburn

As Suzy Menkes of Vogue has put it in the past, Christopher is “always with sustainability at the heart” of his work, and this designer always uses LFW to make a statement about the environment. For example, this year he gave a new twist to military uniforms, parachutes and equipment that he reclaimed in a stylish collection for men and women.

As always. Raeburn glorifies the meaning of up-cycling, especially through his patchwork army green Raeburn Cut ’n’ Shut technique. Functional, funky and hip, Raeburn had a glorious collection at LFW that celebrated his 10th anniversary in the fashion industry.


In recent days, the Raeburn team have taken over  Selfridges, london' pop up space as part of #ProjectEarth; a radical initiative that places sustainability at the heart of the wider business.⁠


Raeburn London Fashion Week 2020


The take-over display at Selfridges features a unique Land Rover Defender Works V8, together with an exclusive selection of Raeburns latest AW20 CARCASS and RÆFOUND collections. The installation is available to view until Wednesday 4th November 2020 for anyone in london - grab the opportunity before it's too late.⁠


Selfridges, 400 Oxford St, Marylebone, London W1A 1AB.


Images: Photography by Ben Broomfield |Raeburn - Raeburn takeover at Selfridges


Images: Photography by Ben Broomfield |Raeburn - Raeburn takeover at Selfridges


Images: Photography by Ben Broomfield |Raeburn - Raeburn takeover at Selfridges



Hyundai Re:Style challenge

As part of Selfridges Project Earth explorations into reimagining how things are made, they have teamed up with automobile manufacturer Hyundai to celebrate the latest cohort of renowned designers to take on the Hyundai Re:Style challenge. The task? To create beautifully bespoke fashion pieces from waste car-manufacturing materials. From Richard Quinn’s airbag corset printed with his signature florals to Alighieri’s delicate jewellery pieces fusing gold with deadstock foam and seat belts, each designer has taken on the task with flair, with all designs available to shop exclusively here at Selfridges and 100% of profits being donated to the British Fashion Council’s Institute of Positive Fashion.


Discover some of the designers involved below - We hope these designers inspire other designers all around he world to rethink the materials we have available to us and how they can be reimagined into new and exciting products.



E.L.V. DENIM

Founded by Fashion Director Anna Foster in 2018, E.L.V. DENIM transforms unwanted pieces otherwise destined for landfill into modern designs on a zero-waste basis. “You just don’t think when you throw something away, ‘Where is ‘away’?” says Foster, drawing attention to the sheer amount of clothing that the UK sends to landfill. Designed and made in east London ateliers, E.L.V. DENIM keeps the carbon footprint of each denim piece to a minimum while championing local manufacturing. Environmental and social sustainability are at the heart of E.L.V. DENIM’s business.


Image: E.L.V. DENIM jumpsuit featuring car seat leathers  | Selfridges


For the Hyundai Re:Style 2020 collection, E.L.V. DENIM worked with car seat leathers, which had to be heated using natural oils and skived to reduce the thickness of the leather for wearability. They appliquéd the brown leather in panels onto an existing denim jumpsuit to create a utilitarian piece, with balloon sleeves and gathered hems and fastened with a belt tie and gold zip.



"Working with Hyundai on this Re:Style project has allowed me to broaden the scope beyond denim and look to other industries for collaboration."

- Anna Foster (Co-founder, E.L.V. DENIM)



Image: E.L.V Pinning the car seat leather panels on the jumpsuit  | Selfridges



PUBLIC SCHOOL

Founded by Dao-Yi Chow and Maxwell Osborne in 2008, Public School’s designs blend references from music, art and culture with a focus on fabric, fit and attitude. The brand has its roots in New York, with both founders born and raised in America’s fashion capital. Public School’s aesthetic represents the restless energy of the city they live and work in through a fusion of casual tailoring, experimental-yet-streamlined cuts and streetwear pieces with political undertones.


Images: Existing Public School utility vest used as a toile  |Selfridges

“We’re building a B2B platform for designers and brands to discover more responsibly sourced textiles,” say the pair, who seized the Hyundai Re:Style 2020 project as an opportunity to collaborate with an industry outside of fashion. Their contribution saw the pair repurpose airbags to create a utility vest. “We envisioned which of the materials would work best with our silhouette while creating a piece with minimal waste,” say the pair. “The airbags possess a technical element, which we’re always drawn to.” The functional, utilitarian vest, complete with four pockets, features exposed appliquéd details and seat-belt straps. “This kind of collaboration between industries is completely necessary,” said Dao-Yi Chow of the project.


"We’ve stopped designing collections and are focusing on specific items, so we don’t make more than we need to."

- Public School



RICHARD QUINN

As one of the leading design talents in London right now, it’s no surprise that Richard Quinn’s designs have been worn by the likes of Beyoncé, Lady Gaga, and Amal Clooney. The womenswear designer, who graduated from Central Saint Martins in 2014, has gone from success to success ever since, with both the 2017 H&M Design Award and the 2018 Queen Elizabeth II Award under his belt.




Image: RICHARD QUINN x Hyundai Re:Style - recycled airbag corset | Selfridges


"I wanted to make this very hard and undesirable fabric into something really feminine."

- Richard Quinn

“The Richard Quinn studio was built on the idea of community, and I have always been passionate about repurposing fabrics and encouraging sustainable techniques, so I’m excited to be working on a project with community and sustainability at the heart,” says Quinn. For the Hyundai Re:Style collection, Quinn created a floral corset with an 18th-century silhouette and hem using recycled airbag fabric, which he printed onto directly to create the blue-and-white floral pattern in keeping with his signature style.


Selfridges have more exciting projects on the horizon as part of #projectearth, so make sure you stayed tuned to see more.



Miu Miu

https://wwd.com/fashion-news/fashion-scoops/miu-miu-launches-upcycled-collection-1234631819/

https://www.standard.co.uk/fashion/miu-miu-upcycled-vintage-collection-a4569751.html


Raeburn


https://www.raeburndesign.co.uk/blogs/round-up/selfridges-defender-pop-up


Selfridges


About #projectEarth As part of Selfridges Project Earth explorations into reimagining how things are made, they have teamed up with automobile manufacturer Hyundai to celebrate the latest cohort of renowned designers to take on the Hyundai Re:Style challenge. The task? To create beautifully bespoke fashion pieces from waste car-manufacturing materials. From Richard Quinn’s airbag corset printed with his signature florals to Alighieri’s delicate jewellery pieces fusing gold with deadstock foam and seat belts, each designer has taken on the task with flair, with all designs available to shop exclusively here at Selfridges and 100% of profits being donated to the British Fashion Council’s Institute of Positive Fashion.


Project Earth, is Selfridges initiative to help change the way we shop

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