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World changing ideas

Updated: May 22, 2020

Amsterdam is now using 'The Doughnut' model of economics. The Fast company looks at what this means?

The donunut economy Is a simple way to illustrate an economic system where the city doesn’t let anyone fall into poverty, while also living within a sustainable environmental footprint and something that we hope all political leaders and governments across the globe start using to help them evaluate new policies that help solve some of our current and future challenges.

The model, developed by U.K. economist Kate Raworth, is a simple way to illustrate a complex goal. The inner ring of the doughnut represents minimum standards of living, based on the UN’s Sustainable Development Goals. This entails the basic essentials everyone needs to thrive, from food and clean water to gender equality and adequate housing. According to the model, no one should fall into the hole in the center of the doughnut, which would mean they don’t have enough to afford basic needs. The outer ring of the doughnut represents the ecological limits of the planet, from biodiversity loss and air pollution to climate breakdown. Amsterdam wants to stay between the inner and outer rings.

Wouldn't you want to live in a society where a frame work like this was used instead of politcal and indivdual gain?

Read the full article here


Written by; Adele Peters

Fast Company - 30th April 2020

Adele Peters is a staff writer at Fast Company who focuses on solutions to some of the world's largest problems, from climate change to homelessness. Previously, she worked with GOOD, BioLite, and the Sustainable Products and Solutions program at UC Berkeley, and contributed to the second edition of the bestselling book "Worldchanging: A User's Guide for the 21st Century."


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