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Fashion For Good
Fashion is stuck in a pattern of ‘take-make-waste’, which causes devastating environmental impacts, not to mention huge economic losses. On average, we buy 60% more clothing than we did 15 years ago — but we keep each item only half as long. Plus, it is estimated that nearly 60% of all clothing produced ends up being burned or in landfills within one year of being made. It doesn’t need to be this way. The fashion industry can transform from the linear ‘take-make-waste’ model to a circular Good Fashion approach that is restorative and regenerative by design.
They believe that Good Fashion is not only possible, it is within reach — what the industry lacks are the resources, tools and incentives to put it into relentless practice. Our mission at Fashion for Good is to bring together the entire fashion ecosystem through our Innovation Platform and as a convenor for change.
Good fashion is not fashion that simply looks good or is mostly good. It is good in five important ways:
Good Materials – safe, healthy and designed for reuse and recycling
Good Economy – growing, circular, shared and benefiting everyone
Good Energy – renewable and clean
Good Water – clean and available to all
Good Lives – living and working conditions that are just, safe and dignified
“The Five Goods represent an aspirational framework we can all use to work towards a world in which we do not simply take, make, waste, but rather take, make, renew, restore.”
– William McDonough, Co-founder Fashion for Good
By sharing ‘The Five Goods’ widely with practicality and wisdom, and by demonstrating that they can create good fashion that is more attractive, accessible and affordable than its opposite, Fashion for Good will guide the sector with an aspirational model that all can use; a genuine and accountable framework with the promise of social, economic and environmental prosperity.
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Please join us for an intimate event to celebrate our latest theme - A CUT ABOVE: FASHION DONE DIFFERENTLY.
About this Event
With a little creativity, we can reimagine how our clothes are designed, made and worn.
Join them for an exclusive first look at their new theme! For “A CUT ABOVE”, we’ve curated a selection of pioneering brands breaking boundaries and taking fashion to the next level with their originality, creativity and a whole lot of imagination.
This unique online event will run PechaKucha style, with a selection of the brands featured in the theme sharing their insights into how they are reimagining their own design processes.
You’ll discover how materials are sustainably sourced, learn about precise designs, assembly techniques that minimise waste and modular outfits that create never-ending styles. They will also dive into the ground-breaking new technologies that are moving fashion into the digital domain.
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BRANDS
FLAVIALAROCCA
This collection of modular garments uses hidden zippers to construct and deconstruct garments, creating new combinations that transcend occasion and season. This prolongs the product lifecycle, reducing environmental impact. Made in Italy, the collection uses only recycled and natural materials, with a transparent and traceable process.
UNSPUN
Unspun pairs body scan technology and software to collect thousands of metrics on your fit to make the perfect fitting pair of jeans. They don’t have inventory, produce responsibly and use low impact fabrics. They aim to create a future of closed loop, zero-waste supply chains for jeans. Their body scan is only available in Europe here at the Good Shop.
WIRES
Co-founded by Lily Cole, Wires is on a mission to reduce plastic and material waste in eyewear. Handmade in Italy using traditional wire craft, the frames are made of stainless-steel wire and the lens rims are 3D printed, reducing the amount of waste produced compared to conventional eyewear manufacturing.
EMROCE
Devoted to the seas. The surf friendly, zero-waste swimwear collection by Emroce is made using a pattern making method which eliminates waste in the cutting process. The collection uses high quality Italian fabrics made with ECONYL® nylon fibre that is regenerated from recovered fishing nets and other nylon waste.
SENSCOMMON
senscommon is a minimalist apparel label enhancing everyday living through the use of natural, innovative textiles, designing future standards in collaboration with sustainable, forward-thinking partners. Believing that designers have a responsibility for anything new they bring into this world, senscommon engineers smart clothes, each designed to address a specific need and purpose.
THE FABRICANT
The world’s leading digital fashion house shows what is possible with clothing that is digital, never physical. Using 3D design and animation at the intersection of technology, fashion and sustainability, The Fabricant shows that digital fashion can open up a new fashion world which greatly reduces the environmental impacts of the current system, promoting a sustainable fashion future.