Redefining Value OF, all the words that have become part of the pandemic mantra, 'RESET' seems to be one of the most prevalent. Hit by the second major global crises in their lifetime, Millennial and GEN-Z consumers are exhibiting increasingly cautious purchasing behaviour. Are the chances that we have witnessed during lockdown become permanent features of our daily lives?

Even after the Chinese economy has reopened - the shift to online purchasing has remained. There is much talk about younger consumers growing up with fundamentality different values and attitudes, thus demanding companies to act ethically and responsibly. As the intimate appear industry faces its own reset, what are the challenged which lie aead regarding sourcing, suitability, transparency, and branding.