Photo Credit - Amendi
Transparency and traceability within the fashion industry is fundamental in monitoring and ensuring ethical and sustainable practices from raw material to final product and end-of-life. In a recent Vogue article "Transparency Will Get This Industry Back On Track" - A New Swedish Label is Raising the Sustainability Bar, writer Emily Farra shares the vision of ethical label Amendi and their candid communication approach by virtue of a transparent and traceable supply chain. Whilst building their supply chain, Amendi founders Corey Spencer, Andreas Åhrman, and Julia Åhrman questioned the status quo of a globalised supply chain. Choosing instead to establish a localised supply chain in Turkey, allowing for greater control and staying true to their commitment to be a low-impact brand. For consumers, one of the most unique elements of Amendi products is the addition of a 'Fabrication Facts' tag, which resembles the familiar nutrition facts panel found on grocery items - required by law in the food industry. An individual facts tag is developed to reflect each garment, openly sharing information to consumers regarding raw materials, water usage and the total number of humans involved in the garments production. Consumers can also trace the journey of Amendi products through the 'Traceability Module' from raw material to end of life which encourages repair, reuse and resell, whilst Amendi works on building a recycling program.
"By being able to track the journey of your garment from the farm to your closet we hope to restore the inherent value of it. We want to remove the magic and replace it with appreciation. And hopefully build some trust along the way."
The founders of Amendi hope their Fabrication Facts tag and Traceability Module can inspire other fashion labels to adopt more transparent practices. With the long term aspiration of using industry wide collective action to introduce legislation that regulates product production and material labelling, similar to the food industry.
Photo credit - Amendi
Key Takeaways
- Transparency through ingredient style labelling to communicate product material and processes to consumers. - Localised production and traceability to reduce the environmental footprint of products and increase control to ensure sustainable practices within supply chain activities. - Industry wide legislation standards to regulate the disclosure of supply chain processes and product materials to consumers.
Read the full article published on Vogue here Track the journey of an Amendi garment using their traceability module here
Full article written by Emily Farra Senior Fashion News Writer Vogue - 21 May 2020
References 1/ https://www.amendi.com 2/ https://www.vogue.com/article/amendi-swedish-denim-label-sustainability-transparency
3/ https://www.amendi.com/traceability/?journey=Journey%202&product=Adrian%20-%20Grey%20Melange
