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Conscious Fashion Campaign

Conscious Fashion Campaign launches ‘Discover the Sustainable Development Goals’ virtual event and exhibit with the United Nations Office for Partnerships

Kering, Tracy Reese, Gabriela Hearst, Lenzing join United Nations officials to advance sustainability action in the fashion industry and to recover better together from COVID-19

The Conscious Fashion Campaign, an initiative founded by social entrepreneur Kerry Bannigan to accelerate fashion industry action in support of the Sustainable Development Goals, launches a month-long virtual educational experience, in collaboration with the United Nations Office for Partnerships, entitled “Discover the Sustainable Development Goals - To Power the Decade of Action” from December 1 - 30, 2020.

The experience aims to advance knowledge and strengthen engagement from the global fashion industry to further support the Decade of Action to deliver the Sustainable Development Goals (SDGs) - the 17 goals to transform our world. Discover the SDGs online exhibit will feature a wide range of SDG informational tools along with fashion sector focused on-demand discussions with industry leaders, United Nations officials and advocates; including Kering, Lenzing, Allbirds, PVH, Vogue Business, CFDA, the British Fashion Council, Messe Frankfurt, Collina Strada and the Swarovski Foundation.

“This is a critical time to accelerate partnerships to address the world's biggest challenges – from eliminating poverty, hunger and inequalities to reversing climate change and unsustainable consumption and production practices,”

said Annemarie Hou, acting Executive Director of the United Nations Office for Partnerships.

“The fashion industry is an important ally for the

United Nations in this Decade of Action to deliver the SDGs by 2030.”

Discover the SDGs virtual event, powered by Arch and Hook, Artistic Milliners and Lenzing; and supported by Interwoven, ITL Group and Orta, serves as a catalyst for a new era of fashion; exploring the intersection of the SDGs and fashion business including climate action, gender equality, industry innovation, digitisation, life of land and responsible production and consumption. Speakers include fashion designers Anyango Mpinga, Gabriela Hearst, Maria Cornejo and Tracy Reese; Marsha Cooke, Senior Vice President Impact, Vice Media Group; Emily Chan, Sustainability Editor, Vogue Global Network; Dominic-Madori Davis, Reporter, Business Insider; Sara Maino, Deputy Editor-in-Chief, Vogue Italia & Head of Vogue Talents; Jill Martin Wrenn, Business Reporter, BBC and Fiona Sinclair Scott, Global Editor, CNN Style. Industry supporters also include Drapers, Fashinnovation, Kingpins, Transformers Foundation and RawAssembly.

The event will feature United Nations representatives from the Fashion Industry Charter for Climate Action, United Nations Secretary-General’s Youth Advisory on Climate Change, United Nations Capital Development Fund, UN Trust Fund to End Violence against Women, United Nations Economic Commission for Europe/Food and Agriculture Organization and United Nations Department of Economic and Social Affairs.

In her role as the Director of Global Business Development at Lenzing, Tricia Carey explains the importance of sustainability within the fashion industry;

“As we close out a tumultuous 2020, we have optimism for a new year with a path to recover better together. Discover the SDG’s by the Conscious Fashion Campaign provides the fashion industry with the tools to make educated choices with regards to both the environment and society. Lenzing uses the Sustainable Development Goals as a framework for our initiatives to be a responsible wood-based cellulosic fiber producer making TENCEL™ Lyocell and Modal.”

Given its global reach, the fashion industry is uniquely positioned to increase collaboration and engagement around the SDGs. With the pervasiveness of the COVID-19 pandemic, the industry has seen unparalleled disruption to its operations and supply chains. As the fashion sector revises and adapts priorities, now is the time to ensure that this disruption can serve as the catalyst for a new sustainable era for all stakeholders involved.

The role of partnerships is more crucial than ever in order to recover from the pandemic and to advance the Sustainable Development Goals.

Murtaza Ahmed, Owner and Managing Director of Artistic Milliners emphasizes this;

“At Artistic Milliners, we believe any one entity alone cannot rely on fragmented work to achieve global impact. Therefore, we are leveraging the power of SDGs as the most comprehensive framework of collective action to bring about real impact. Our efforts have led to our recognition by the United Nations Global Compact as the Global Pioneer of SDG 5: Gender Equality. We want to share our best practices with our peers and partners and the Conscious Fashion Campaign provides the perfect platform to inspire the global fashion industry to action.”

Discover the SDGs, convened by the Conscious Fashion Campaign in collaboration with

the United Nations Office for Partnerships,

December 1 - 30, 2020 |


The Conscious Fashion Campaign

The Conscious Fashion Campaign, in collaboration with the United Nations Office for Partnerships, is an awareness-driven initiative that engages leading global fashion industry events to accelerate collective action in support of the Sustainable Development Goals. The campaign facilitates high-impact partnerships that advocate sustainable solutions and innovations for the fashion sector to address the world’s most pressing social, economic and environmental issues.

The Conscious Fashion Campaign actively supports the Decade of Action by bridging together United Nations agencies and fashion industry stakeholders to enable the Sustainable Development Goals to scale. The Conscious Fashion Campaign partners collectively represent over $4.7 billion revenue, 800 events in 40 countries, 136,000 exhibiting businesses, 11.9 million industry attendees and 14,700 employees.

United Nations Office for Partnerships

The United Nations Office for Partnerships serves as a connector for co-creating collaborations and provides a platform for effective engagement of public and private sector stakeholders with the United Nations development system to advance the Decade of Action to Deliver the Sustainable Development Goals.


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